Friday, July 1, 2011

More Miu Miu Ad's

Two more images of Hailee Steinfeld from the Miu Miu Fall 2011 Ad campaign.

Miu Miu also released the following statement:

"The multiplicities and dichotomies of Miuccia Prada’s Miu Miu woman are further explored this season through the Fall Winter 2011 advertising campaign.

Bruce Weber is making his photographic debut for the label and gifted actress Hailee Steinfeld is cast as the ‘Miu Miu girl.’ Together this brings yet another layer of meaning to an already complex view of femininity illustrated by this sophisticated and elegant collection.

Both ‘contemporary’ and ‘discerning’ glamour are the touchstones for this season’s viewpoint. In today’s world they are often seen at odds, but in the Fall Winter 2011 Miu Miu collection they are purposely united. The idea of ‘discretion’ functions in both senses of the word and is personified by a woman confident in her individuality, someone who is not conditioned by the dictates of design. Her elegance is fresh and feminine and far from conventional.

In Bruce Weber’s photographs Hailee is the conveyer of this message. She is a girl with the stature to carry these mature and elegant silhouettes, while still remaining true to her youthful spirit. It is this timeless exuberance in attitude and strength of character that is found in all Miu Miu women.

In the image, the below-the-knee modesty is countered by the toughness and strength of the shoulder and each is balanced by the playful sprays of blossoms and daisies, shining swallows and glittering heels – with all of their ‘ruby slipper’ connotations. It is a magical time that is captured in the campaign and it was an event not lost on the young actress. "

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